THE MACHEFERT GROUP: OUR RENAISSANCE, OUR AMBITION.

After five years of legal proceedings, we are proud to announce a new chapter in our history: our successful emergence from receivership, marked by a strategic partnership with Bain Capital.

Our story: resilience and boldness

Founded in 1992 by the Machefert family, we have built an independent and passionate group, with up to 28 establishments under our management. But the 2020 health crisis and a historic debt bought out by an activist fund have presented us with an unprecedented challenge.

Under the leadership of CEO Kevin Machefert, we have carried out a historic and unprecedented restructuring: six legal proceedings—three out-of-court settlements and three class-action lawsuits—to preserve our independence, our jobs, and our business. Fewer than 1% of companies manage to emerge from such a process unscathed—we are among them, and we are coming out on top.

“Emerging from this turnaround is not an end, but a new beginning. We have proven that our independent model can withstand challenges and reinvent itself, even in the face of adversity.” Kevin Machefert, CEO

A partnership that changes everything

To bring this revival to fruition, we will rely on a partnership with Bain Capital, which will provide financial stability, strategic vision, and a development plan.

Bain Capital isn’t just helping us restructure our debt; above all, they believe in our growth and our ambition. Beyond the financial aspect, this partnership is, first and foremost, a meeting of minds on the boutique hotel industry. It reflects the trust placed in our family-owned nature, the value of our assets, and the quality of our vision for the future.

“This partnership marks the start of a new journey for us. With Bain Capital, we have the resources to accelerate our growth, strengthen our market position, and become the leading name in creative and independent hospitality.” Kevin Machefert, CEO

2026–2028: Create value and become the benchmark for “hosting that is both unexpected and surprising”

Our organic growth plan

Starting in the fall of 2025, we will invest in the renovation of our iconic properties: Kube Saint-Tropez, Normandy Hotel (Paris 1st), 1K (Paris 3rd), Villa Luxembourg (Paris 6th), and Marrakech.

Our goals:

Reinforce our creative identity by infusing our signature "je ne sais quoi" into our services and spaces.
Move upmarket while maintaining our authenticity and independence.
Digitize the customer experience and automate tasks using AI.
Develop the Machefert Academy, our internal training platform designed to retain talent.

Our external growth plan

We hear:

Develop targeted initiatives in the Paris region, in mountain areas, and in regions where tourism offerings are lacking.
Seize opportunities by leveraging our restructuring expertise, with an entrepreneurial and compassionate approach.

“Our ambition is clear: to set a new standard in the hospitality industry. Creative, connected, and on a human scale, it will appeal to international travelers and local guests alike. More than just a recovery from bankruptcy: it is a rebirth, now a family legacy and a driving force for creativity and energy.” Kevin Machefert, CEO

About Us

Founded in 1992, we are an independent, family-owned hospitality group. With 16 hotels, 7 restaurants, 5 bars, 3 speakeasies, and a private beach spread across Paris, Saint-Tropez, Ramatuelle, and Marrakech, we employ over 300 staff members dedicated to delivering a unique and authentic guest experience. In 2024, we generated revenue of 44 million euros and plan to continue our growth.