MACHEFERT GROUP
A FAMILY STORY
WELCOME
TO THE FAMILY
When passion meets determination, success is at the end. In 1992, Patrick Machefert, the founder of the group and Christiane Derory, the Deputy Executive Director started their journey in the hospitality industry and create step by step a unique and innovative hotel group and pioneer of boutique hotels.
PATRICK MACHEFERT CHRISTIANE DERORY
A success story 100% "Made in France", that is passed on from father to son with the arrival of Kevin Machefert at the head of the 1K Paris in 2014 and who has become today, the CEO of the group.
KEVIN MACHEFERT
DISCOVER
THE GROUP HISTORY
Real creators of living spaces, the Machefert family imagine and design unique places, in which everyone feels at home, places inspired by different universes, between classic inspirations and contemporary style but first and foremost places in which each one of us feels good , rich in sensations and emotions.
Each Machefert hotel tells the story of the place in which it is located or the story of the original building on which it was built in order to rewrite a new history without forgetting its past ...
More than just a hotel group, the Machefert brand claims a unique style and transforms its hotels into real hotspots of creative emulation where a certain French art de vivre is expressed from the energy of the capital and the dear values of its founders; a business spirit, creativity, being open minded and an unconditional love for travel.
More than rooms, bars or restaurants, Machefert Group is firstly a place of life and meetings where everyone can dream, dance, enjoy and get away for a day, an evening or a stay.
1992
THE FOUNDING OF THE GROUP
LES HÔTELS DE PARIS
1995
THE OPENING OF THE FIRST HOTEL:
PAVILLON PÉREIRE ARC DE TRIOMPHE
1998
OPENING OF THE FIRST 4* HOTEL,
LA VILLA BEAUMARCHAIS
2001
INTRODUCED TO THE STOCK MARKET
2004
OPENING OF THE MURANO PARIS
2006
CREATION OF A BOOKING ENGINE :
WELLBOOKED
2007
OPENING OF THE MURANO MARRAKECH,
A FIRST FOREIGN EXPERIENCE
2009
OPENING
OF KUBE SAINT-TROPEZ
2014
OPENING OF 1K PARIS
2016
EXPANSION
OF KUBE SAINT-TROPEZ
2017
Launch of the three-year plan 2017-2019:
(R)ÉVOLUTION
:
2018
STRATEGY OF DIRECT SALES, NEW WEBSITES,
NEW PMS, LAUNCH OF AN ECO-RESPONSIBLE STRATEGY
2019
START OF A RENOVATION PROGRAM AT NORMANDY HOTEL
&
LAUNCH OF A NEW EXPERIENCIAL CONCEPT NORMANDY LE CHANTIER
2020
LAUNCH OF A SECOND THREE-YEAR PLAN:REPUTATION
MARCH 2020
BEGINNING OF THE COVID-19 PANDEMICAND FIRST LOCKDOWN IN FRANCE
ALL OUR HOTELS CLOSED EXCEPT NORMANDY LE CHANTIER, 1K PARIS AND KUBE PARIS
NORMANDY HOTEL AND 1K PARIS WERE PROVIDED FOR MOROCCAN NATIONALS STUCK IN PARIS DURING THE LOCKDOWN
APRIL 2020
LAUNCH OF A SOLIDARITY OPERATION
KUBE PARIS WAS PROVIDED FOR ACCOMMODATING THE NURSING STAFF OF THE PARIS 'S HOSPITALS
&
1K PARIS OFFERED MEALS FOR HOMELESS PEOPLE OF THE MARAIS DISTRICT
SUMMER 2020
REOPENING OF 5 HOTELS
NOVEMBER 2020
SECOND LOCKDOWN
&
CREATION OF SOLIDARITY HOUSES IN PARTNERSHIP WITH THE ILE DE FRANCE REGION AND THE AURORE ASSOCIATION AT PAVILLON VILLIERS ETOILE AND PAVILLON NATION FOR A PERIOD OF 18 MONTHS IN ORDER TO ACCOMMODATE WOMEN VICTIMS OF VIOLENCE AS WELL AS PEOPLE IN SITUATIONS OF PRECARITY
12.20- 12.2021
GRADUAL REOPENING OF THE GROUP'S HOTELS
&
CREATION OF A NEW STREET-FOOD CONCEPT: EL VECINO TAQUERIA AT 1K PARIS AND NORMANDY LE CHANTIER