MACHEFERT GROUP 

A FAMILY STORY

 

WELCOME

TO THE FAMILY 

 

When passion meets determination, success is at the end. In 1992, Patrick Machefert, the founder of the group and Christiane Derory, the Deputy Executive Director started their journey in the hospitality industry and create step by step a unique and innovative hotel group and pioneer of boutique hotels.

 

               

PATRICK MACHEFERT                       CHRISTIANE DERORY

 

A success story 100% "Made in France", that is passed on from father to son with the arrival of Kevin Machefert at the head of the 1K Paris in 2014 and who has become today, the CEO of the group.

 

KEVIN MACHEFERT

DISCOVER

THE GROUP HISTORY 

 

Real creators of living spaces, the Machefert family imagine and design unique places, in which everyone feels at home, places inspired by different universes, between classic inspirations and contemporary style but first and foremost places in which each one of us feels good , rich in sensations and emotions.

Each Machefert hotel tells the story of the place in which it is located or the story of the original building on which it was built in order to rewrite a new history without forgetting its past ...

More than just a hotel group, the Machefert brand claims a unique style and transforms its hotels into real hotspots of creative emulation where a certain French art de vivre is expressed from the energy of the capital and the dear values of its founders; a business spirit, creativity, being open minded and an unconditional love for travel.

More than rooms, bars or restaurants, Machefert Group is firstly a place of life and meetings where everyone can dream, dance, enjoy and get away for a day, an evening or a stay.

 

 

1992

THE FOUNDING OF THE GROUP

LES HÔTELS DE PARIS

 

 

 

1995

THE OPENING OF THE FIRST HOTEL:

PAVILLON PÉREIRE ARC DE TRIOMPHE

 

 

 

 
 

 

1998

OPENING OF THE FIRST 4* HOTEL,

LA VILLA BEAUMARCHAIS

 

 

 

 

2001

INTRODUCED TO THE STOCK MARKET

 

 

 

 

 
 

 

2004

OPENING OF THE MURANO PARIS

 

 

 

 

 

2006

CREATION OF A BOOKING ENGINE :

WELLBOOKED

 

 

 

 

 
 

 

2007

OPENING OF THE MURANO MARRAKECH,

A FIRST FOREIGN EXPERIENCE

 

 

 

 

 

 

2009

OPENING
OF KUBE SAINT-TROPEZ

 

 

 

 

 
 

 

2014

OPENING OF 1K PARIS

 

 

 

 

 

 

2016

EXPANSION
OF KUBE SAINT-TROPEZ

 

 

 

 

 
 

 

2017

Launch of the three-year plan 2017-2019:

(R)ÉVOLUTION

 

 

 

 

 

:

 

 

 

 

 

 

2018

STRATEGY OF DIRECT SALES, NEW WEBSITES,

NEW PMS, LAUNCH OF AN ECO-RESPONSIBLE STRATEGY
 

 

 

 

 
 

 

2019

START OF A RENOVATION PROGRAM AT NORMANDY HOTEL

&

LAUNCH OF A NEW EXPERIENCIAL CONCEPT NORMANDY LE CHANTIER

 

 

 

 

 

 

2020

LAUNCH OF A SECOND THREE-YEAR PLAN:REPUTATION
 

 

 

 

 
 

 

MARCH 2020

BEGINNING OF THE COVID-19 PANDEMICAND FIRST LOCKDOWN IN FRANCE

 

ALL OUR HOTELS CLOSED EXCEPT NORMANDY LE CHANTIER, 1K PARIS AND KUBE PARIS

 

NORMANDY HOTEL AND 1K PARIS WERE PROVIDED FOR MOROCCAN NATIONALS STUCK IN PARIS DURING THE LOCKDOWN

 

 

 

 

 

 

 

 APRIL 2020

LAUNCH OF A SOLIDARITY OPERATION

 

KUBE PARIS WAS PROVIDED FOR ACCOMMODATING THE NURSING STAFF OF THE PARIS 'S HOSPITALS 

&

1K PARIS OFFERED MEALS FOR HOMELESS PEOPLE OF THE MARAIS DISTRICT 

 

 

 

 

 

 

 
 

 

SUMMER 2020

REOPENING OF 5 HOTELS 

 

 

 

 

 

 

 

 NOVEMBER 2020

SECOND LOCKDOWN 

&

CREATION OF SOLIDARITY HOUSES IN PARTNERSHIP WITH THE ILE DE FRANCE REGION AND THE AURORE ASSOCIATION AT PAVILLON VILLIERS ETOILE AND PAVILLON NATION FOR A PERIOD OF 18 MONTHS IN ORDER TO ACCOMMODATE WOMEN VICTIMS OF VIOLENCE AS WELL AS PEOPLE IN SITUATIONS OF PRECARITY


 

 

 

 

 

 
 

 

12.20- 12.2021

GRADUAL REOPENING OF THE GROUP'S HOTELS

&

CREATION OF A NEW STREET-FOOD CONCEPT: EL VECINO TAQUERIA AT 1K PARIS AND NORMANDY LE CHANTIER

 

 

 

 

 

 

 

 

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